STEPS
1. Determine your target market and budget.
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2. Design your product variety, formulas and packaging around your target market.
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3. Decide on your initial distribution channels.
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4. Create a high-quality business website.
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5. Focus your advertising and content creation.
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STORY
The story-first approach in both the brand’s online presence and marketing strategy as a whole has enabled our clients to stand out from its competitors, communicate core values, build a loyal audience, and drive sales.
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So, just how does the brand use content marketing to support consistent growth?
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“I like to call it the ‘un-marketing’ philosophy,”
“We don’t really consider ourselves content marketers so much as we tell people what we do.”
Malibu Labs partners then can augment business strategy by developing and implementing a media buying plan to maximize consumer awareness in advance of the product’s launch.
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To complement a new ad buy strategy, we need to create an attention-grabbing marketing plan that would explain the need for the product and the ubiquity of its purpose.
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We can create and manage all of Brand’s social media accounts, establishing the voice and tone of the product, tailored to the brand’s target online audience.
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In addition to drafting content, the design team can create a series of highly shareable social images featuring witty quotes and tips that quickly cultivate a following.